A Family Business
After graduating from University of Massachusetts Amherst in the year 2000, Ryan Woods took his grandfather up on the offer to run EMICO. Being a business owner was his dream, so he was excited to get started. However, his grandfather fell ill two weeks into the transition, so he was left to fend for himself with no training or mentorship.
The first year, he spent day and night wrapping his head around the business and the industry, buying books, attending seminars, and doing any other research necessary to build his expertise. He eventually came to the realization that the best way to grow his business was through education, loyalty programs, and, most importantly, responsiveness.
A True Underdog Story
While Woods was able to offer better service than the competition, he didn’t sell the well-known product lines they did. Because of this, he had to provide the best service. However, he understood he was missing out by not having the ability to distribute any premier manufacturing brands. He was initially denied by many manufacturers, but hit a breakthrough when Audioscan agreed to let him sell their devices. A short time later, he became Vivosonic’s first US distributor.
Eventually, he started acquiring more product lines, such as Interacoustics and Madsen. With the ability to sell products from these renowned manufacturers, EMICO started to take market share away from the competition. As a result, they started to gain much more attention and respect from competitors.